19 Jul 2011
Maserati GranCabrio Sport debuts on the road in Trieste, Italy
The International press test drive of the Maserati GranCabrio Sport starts today in Trieste, Italy. Over 130 journalists from 30 countries will drive the sportiest version of the Modena-born convertible on the streets of and on the roads around a town central to the history of Italy and of Maserati.
Trieste was chosen for this exclusive, invitation-only event because of its architectural beauty, cultural background and European imprinting, as well as for its strong link with Italian history, in the year of the 150° anniversary of the unification of Italy. Trieste is also significant in the history of Maserati, which triumphed in the Trieste-Opicina hill climb race four times: three overall victories (1957, 1960, 1961) and one category win in 1955.
Maserati comes to this international event proud of the brilliant commercial results of the first semester 2011: nearly 3000 units delivered to customers, for a worldwide increase in sales of 6%. North America remains the largest market, followed by Asia Pacific: +16% increase in the United States; +36% in Asia Pacific, the fastest growing area for Maserati.
China is the second market worldwide after the U.S., with 383 units delivered to final clients, 120% more than last year.
The Maserati GranCabrio Sport, now on sale in all 63 markets where Maserati is present, completes to date the GranCabrio range. The GranCabrio, which premièred in Frankfurt Auto Show in 2009, arrived to dealers in spring 2010 and counts to date a total of nearly 3000 units delivered, 857 in the first six months of this year, 50% of them in the United States.