13 Oct 2017
The Petersen and Maserati Offer a Behind the Scenes Look at Italian Design
New exhibit titled “Made in Italy” offers an inside look at the creative process of legendary manufacturer, Maserati, with the focus being on the new Levante
Los Angeles, 13 October 2017 – The Petersen Automotive Museum has teamed with Maserati for an interactive new exhibit that will provide guests with an opportunity to examine how an elite Italian automobile is manufactured. Set to debut on Saturday, October 14, “Made in Italy” will detail the process of bringing the Maserati Levante luxury SUV to market—from concept to creation.
The exhibit will include five rooms, each representing a different stage in the production line: raw materials, bare body shell, drivetrain, trims and finishes, and the final product. By utilizing the interactive tools available in each room, museum visitors will find themselves immersed in a captivating educational experience. Cutaways located throughout the exhibit will offer mechanical details, and describe the undertaking of research, manufacturing, and logistics required to develop the vehicle.
Founded in 1914 in Bologna, Maserati is internationally acclaimed for designing and manufacturing sports and luxury cars that exude Italian style and signature agility. The Petersen’s new “Made in Italy” exhibit will follow the success of the extremely popular “Design the Line” display in 2015, which featured the 2016 Quattroporte S Q4.
Named after the Mediterranean wind, the Levante is the Maserati of SUVs and marks the luxury sports car manufacturer’s entrée into the SUV sector. Available in North America since September 2016, the mid-size SUV has already surpassed segment standards with the usage of lightweight materials, 50:50 weight distribution, and the lowest center of gravity among competitors.
To learn more about the Petersen Automotive Museum and its exhibits, please visit www.petersen.org. For more information about Maserati craftsmanship, visit www.maseratiusa.com.
Maserati produces a complete range of unique cars with individual personalities which are instantly recognizable anywhere. Their style, technology and innately exclusive character, delight the most discerning, demanding tastes and remain an automotive industry benchmark. The brand's current line-up comprises the flagship Quattroporte, the Ghibli executive sports sedan, the Levante - Maserati’s first SUV - and the legendary GranTurismo and GranTurismo Convertible sports cars. A range complete as never before, with petrol and Diesel engines, rear or all-wheel drive, the finest materials and outstanding engineering. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety. www.maseratiusa.com
The Petersen Automotive Museum Foundation is a non-profit 501(c)(3) charity. The Museum is located at 6060 Wilshire Boulevard (at Fairfax) in Los Angeles, California, 90036. Admission prices are $15 for general admission adults, $12 for seniors and students with ID, $7 for children ages 3 to 12. Active military with ID, personal care attendants and children under three are admitted free. Museum hours are 10 a.m. to 6 p.m. For general information, call 323-930-CARS or visit www.petersen.org